Escorting a client Downtown to tour models and sales centers is always a pleasure for me. It gives me the chance to get to know my client better, browse available inventory and catch up with friends and colleagues. During recent tours it was clear that my client was the only potential customer in the store which made for lots of attention from the staff and a slightly eerie feeling.
It doesn't look like the number of visitors to sales offices will increase any time soon unless developers and marketing companies get creative.
Traffic has slowed to a trickle in most new construction sales offices in San Francisco. A trend that began about a year and a half ago has gained momentum with roiling global markets giving even well-heeled buyers reason to wonder if now is the best time to buy. A colleague told me earlier this week that she had 4 visitors to her Downtown sales office in the past 10 days.
So what can be done to get more people up into the model homes ooohing and aaahing over the view ?
Signature cocktails, themed events, and 'Meet the Architect' wine and cheese soiree's have culminated more recently with one very nice Downtown development allowing potential buyers to spend the night in a model home to get the full living experience. Including, it would seem, putting your feet up on the Eileen Gray coffee table, having the concierge arrange
a night on the town and testing that fancy shower head from Waterworks.
There are some developers that have gone so far as to increase commissions to 4% and even lower prices. Yes, hell has frozen over.
While we all hold our collective breath in anticipation of election results and if the funds being pumped into our financial system have a positive impact; buyers have never had developers as motivated to move product as they do now. These are strange times indeed and even stranger are the fantastic opportunities for buyers and sellers right now.
The trick is convincing my client that being the only one in the sales center is a good thing.
It doesn't look like the number of visitors to sales offices will increase any time soon unless developers and marketing companies get creative.
Traffic has slowed to a trickle in most new construction sales offices in San Francisco. A trend that began about a year and a half ago has gained momentum with roiling global markets giving even well-heeled buyers reason to wonder if now is the best time to buy. A colleague told me earlier this week that she had 4 visitors to her Downtown sales office in the past 10 days.
So what can be done to get more people up into the model homes ooohing and aaahing over the view ?
Signature cocktails, themed events, and 'Meet the Architect' wine and cheese soiree's have culminated more recently with one very nice Downtown development allowing potential buyers to spend the night in a model home to get the full living experience. Including, it would seem, putting your feet up on the Eileen Gray coffee table, having the concierge arrange
a night on the town and testing that fancy shower head from Waterworks.
There are some developers that have gone so far as to increase commissions to 4% and even lower prices. Yes, hell has frozen over.
While we all hold our collective breath in anticipation of election results and if the funds being pumped into our financial system have a positive impact; buyers have never had developers as motivated to move product as they do now. These are strange times indeed and even stranger are the fantastic opportunities for buyers and sellers right now.
The trick is convincing my client that being the only one in the sales center is a good thing.
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