Asked and Answered: Does Downtown San Francisco Really Need Another Mall?

According to the Urban Realty Company, the developer for the proposed CityPlace Mall on Market Street between 5th and 6th, the answer is "Yes". The project has been in the design and review phase for a few years now. If approved in the current iteration, CityPlace will add approximately 250,000 square feet of 'value' based' retail along a dreary stretch of Market Street that most people wouldn't consider strolling down at any time of day or night, retail or not.

In general, I'm a pro-development type of guy but I'm not confident this mall will succeed. With potential tenants being 'value based' (think Ross Stores and the like) and the retail sector suffering, I don't see what value this adds to the neighborhood. Target will open The Metreon soon and additional retail square footage seems superfluous. Maybe I'm short sighted.

Neighborhood residents have the most to gain. Anything that can be done to change the scene along Market Street there can and should move forward. In lieu of a Ross, how about a grocery store that could serve the areas new residents in buildings like SOMAGrand and Argenta ? The typical Safeway occupies about 45,000 square feet so there would still be plenty of room
for designer outlet stores.

In the mean time, I'll see you at The Westfield Center. An excellent example of historic rehabilitation, adaptive and mixed-use development that is home to Spanish designer knock-off value retailer Zara. So there.