Tuesday, March 10, 2009

Its deja vu all over again.

If you had told people one year ago that at this time in the future the stock market would have lost half of its value, all the major investment banks would be bankrupt and that General Motors would soon be history, they would have said you were crazy.

And here we are.

If we have learned anything, its the more things change, the more they stay the same. The country and the world have some pretty epic challenges to grapple with but if we take a look back, recent history has been pretty dramatic too. Start with colonialism, epidemics, two world wars, the civil rights movement, nuclear proliferation, the gas crisis, 9/11, Iraq Wars I & II and eight years of the Bush administration.

Granted, we are still working on solutions for the last two. What we find is that people in general and Americans in particular are really good at solving problems in times of crisis. It's something to think about when the media is peddling fear and trying to drown you in a sea of bad news. We can get through this by being part of the solution and deciding on... optimism. It really is as easy as that.

Remember my post from February 9th about the single family home in the Sunnyside neighborhood that received 12 offers when it went on the market for $665,000 ? That property closed last week for $705,000.

Tuesday, March 3, 2009

More Postcards from the Edge: A brief snapshot of current resale activity at 10 Downtown developments.

One month ago (February 2nd) we took a look at some cold, hard numbers. I chose ten new or newer condominium developments and pulled statistics from the MLS that communicate some very basic data on each building: How many resale units are for sale, what type of home it is (studio, one, two or three bedroom) and how many units are in the building overall? More than a few readers told me that they appreciated this not very scientific survey so I thought it might be interesting to see what difference (if any) one month has made. As I did last time, I kept any pricing analysis out of it because I believe that the aforementioned criteria tell their own story. An asterisk after the building name denotes that new inventory is still available through the sales office.

In a nutshell: small increases in inventory at roughly half the communities surveyed. No discernible trends thus far although it will be interesting to see what the spring resale market looks like. Keep in mind that the first batch of Infinity Tower I closings have also hit the one-year resale prohibition expiration.

If you have any questions about these numbers or would like more detailed information about current inventory and pricing do not hesitate to contact me. Without further ado, The Numbers:


The Beacon

Three studios, eight 1-bedrooms, four 2-bedrooms
Total units available: 15. Total units overall: 595.


The Metropolitan


Six 1-bedrooms and five 2-bedrooms.
Total units available: 11. Total units overall: 342.


Watermark

Four 2-bedrooms and one 3-bedroom.
Total units available: 5. Total overall: 136.


200 Brannan

Three 1-bedrooms, three 2-bedrooms and one 3-bedroom. Total units available: 7. Total units overall: 191.


The Brannan

Two 1-bedrooms, six 2-bedrooms and two 3-bedrooms.
Total units available: 10. Total units overall: 339.


The Potrero


No resale units. Total units overall: 155.

The Hayes *

No resale units. Total units overall: 128.


Arterra *

No resale units. Total units overall: 269.


The Infinity *

One 2-bedroom. Total units available: 1. Total units overall 364 (excluding Tower II).


One Rincon Hill
*

Four 1-bedrooms and five 2-bedrooms.
Total resale units available: 9. Total units overall: 376.

Monday, February 23, 2009

Trying to sell you're condo ? Don't try to compete with the developer.

It's called "chasing the bottom". A homeowner enlists the help of a Realtor to price their condominium for a quick sale. The Realtor pulls recent comparable sales and presents the seller with what they feel is a realistic list price, acknowledging that buyers will almost certainly offer below this. Sellers often have justification as to why their home is different (read: better) than the comparable homes and should be listed at a higher price.

"I can always lower the price later" they say, believing that buyers will be interested in working with a seller that has shown unrealistic expectations by listing it higher than it should have been in the first place. After the inevitable reduction doesn't work, they try a second time in order to get buyers attention.

The chase has begun. Unfortunately everybody involved in the marketing of this home has wasted precious time and the buyers that would have been happy to make an offer on an attractively priced home have moved on. The lesson ? If you are selling in a building that still has developer inventory you have lost the deal you could have had to the developer and probably more than once because you scared buyers away with the "my unit is special" price.


As I wrote last week; the sales offices are making incredible deals right now. One Mission Bay community has 2-bedrooms with parking from the high 500's. A South Beach community has put a unit in contract for 40% less than that homes twin sold for early last year.

In this environment, if you can't beat them, join them. Pricing a home aggressively when it hits the market is the only way to get buyers to pay attention. This is unwelcome news to those that put little or no money down on their condos and are now trying to sell. For these folks a short sale may be the best option for getting the property sold with the least impact to their credit scores.

For others that made more substantial down payments and want to sell, it may be time to bite the bullet and take the loss on what is already a depreciated asset. The bright side is that there is now an opportunity to purchase and take advantage of market declines and trade up.

No matter what your individual situation may be, I am happy to talk to you about marketing, selling and buying in our ever-changing real estate market. These are challenging times but we get to weather the storm in one of the most beautiful places in the world. That's a competition that all San Franciscans win.

Monday, February 16, 2009

Making lemonade from lemons: A window of opportunity opens for new construction buyers as developers say "Sell!"

Trendy is as trendy does. When granite kitchen counter tops were introduced at The Brannan back in 2000, almost every new development that followed made it a standard feature. How about stainless steel appliances? Does anybody remember what we had before those? And don't get me started on Studio Becker cabinets! I love them; don't get me wrong. They are a beautiful, high quality product that I have in my own home, but they are everywhere.

It's safe to say that once a San Francisco developer discovers an attribute or amenity that sells units, he sticks with it--perhaps to the point where it gets a little banal.

There is one trend that I'm happy to report has spread to just about every new development in the City. I'm referring to slashed prices. With Radiance, BLU and Arterra announcing dramatic price cuts last week, it's safe to say that all new construction sales offices have awakened and smelled the coffee. It's a particularly strong brew this morning and it shows that developers now understand what it takes to move inventory in this market.

There is a method to the madness; it's not only about moving units. Over at The Infinity, developer Tishman Speyer wants to make certain they have at least 25% of Tower II in escrow before they start closings in April. That first closing triggers the start of operations for the Tower's HOA and the assessments for all the unsold homes must be paid for by the owner (Tishman). It's understandable that they would want decent sales velocity before committing to paying the dues for 300+ units at an average of $700 per month. Once they hit their target, will prices go up? It's anybody's guess where the market will be in spring.

The team at BLU has a similar strategy. Announcing aggressive new prices last week (2-bedrooms from $599K), their goal is to fulfill a presale requirement that, if missed, will delay closings until the magic number is reached. Their pain may be your gain when they achieve their goal and decide that demand is sufficient enough to begin ratcheting prices up.

It's important to remember that for a city the size of San Francisco, there isn't that much condominium inventory. With a population of almost 800,000 people there are approximately 600 new construction condominiums available Downtown. We don't have a sea of empty high-rises like in Miami or Las Vegas and with developers slashing prices and new construction at a standstill, this could be a golden moment to enjoy a tall, cool glass of lemonade.

Remember: The sales office works for the developer; I work for you. My knowledge and expertise will get you the best home at the best price, period.

Monday, February 9, 2009

A Tale of Twelve Offers. Yes, you read that correctly.

The property has great curb appeal. There are tasteful and modern finishes throughout the modest two bedroom and 2 bath home yet the gracious vintage charm has been retained. A large, manicured back yard awaits a French Bulldog and there is a garage for the Prius. A convenient Sunnyside address seals the deal. My talented colleague reported that she received 12 offers on this property last week, 10 of which were very strong. Is this February 2009 or 2006 ?

The buyer and seller just went into contract so we won't know what the final price is until escrow closes but I speculate that it's not a huge run-up. So what does 12 offers on a single family home in San Francisco listed at $665,000 mean ?

To begin with, this price point represents a sweet spot for a lot of first time buyers in The City. If you factor in a 20% down payment of $125,000 that keeps the mortgage balance below the current conforming loan limit of $625,500 ensuring access to the best available interest rates. A single person or couple that have been saving, have good credit scores (above 700) and stable employment can easily qualify for the loan.

Now that we know the lending piece of the equation can be achieved by a lot of potential buyers in San Francisco, why so much demand for this one house in particular ? The location is close to both transit and shopping yet still has a classic neighborhood vibe. It's thoughtfully and tastefully updated (stainless steel appliances and original refinished hardwood floors). Then there's that yard, garage and fireplace. Any client looking for a single family home in San Francisco in this price range would be crazy to NOT put in an offer. This is an example of a perfect real estate storm: a fantastic home that fulfills multiple buyers criteria listed at a price considered reasonable to those interested. One lesson that can be gleaned from this example is that there are still plenty of qualified buyers out there just itching to find a place to call home. You can grab their attention by making sure your property shows at it's absolute best and by pricing it realistically. Living in the moment now pertains to real estate values, too. For a complimentary evaluation of your properties current value make sure to contact me.

Speaking of contacting me, My colleague Bernie Katzmann and I have just listed a beautiful Downtown loft. A three level, top floor historic conversion with 2-bedrooms, 2 bathrooms, penthouse den and huge roof deck with skyline views. Deeded parking and two deeded storage units round out this 1500 square foot Rincon Hill aerie. The address is 346 First Street #301 and we'll be open for tour today from 2:00 - 3:30 and again on Sunday from 2:00 - 4:00.

Stop by and say "Hi". It's an impressive home steps from everything Downtown and although we may not get twelve offers I'm keeping my fingers crossed !

Monday, February 2, 2009

Postcards from the edge: A brief snapshot of current resale activity at ten Downtown developments.

We are taking a brief hiatus from the witty commentary and opinion you usually find here and are going to look at some cold, hard numbers. I chose ten new or newer condominium developments and pulled statistics from the MLS that communicate some very basic data on each building: How many resale units are for sale, what type of home it is (studio, one, two or three bedroom) and how many units are in the building overall? It's not a terribly scientific survey and I kept any pricing analysis out of it because I believe that the aforementioned criteria tell their own story. An asterisk after the building name denotes that new inventory is still available through the sales office.

If you have any questions about these numbers or would like more detailed information about current inventory and pricing please do not hesitate to contact me. Without further ado, The Numbers:


The Beacon

Two studios, five 1-bedrooms, four 2-bedrooms and one 3-bedroom.
Total units available: 12. Total units overall: 595.


The Metropolitan


Five 1-bedrooms and two 2-bedrooms.
Total units available: 7. Total units overall: 342.


Watermark

Five 2-bedrooms and one 3-bedroom.
Total units available: 6. Total overall: 136.


200 Brannan

One 2-bedroom. Total units available: 1. Total units overall: 191.


The Brannan

Two 1-bedrooms, six 2-bedrooms and two 3-bedrooms.
Total units available: 10. Total units overall: 339.


The Potrero


One 2-bedroom. Total units available: 1. Total units overall: 155.

The Hayes*

No resale units. Total units overall: 128.


Arterra*

No resale units. Total units overall: 269.


The Infinity*

One 2-bedroom. Total units available: 1. Total units overall 364 (excluding Tower II).


One Rincon Hill
*

One 1-bedroom and three 2-bedrooms.
Total resale units available: 4. Total units overall: 376.

Monday, January 26, 2009

Is that a high-rise or are you just happy to see me ? Infinity Tower II revealed !

Last Friday I awoke to a foggy, rainy San Francisco day. Not ideal for my first visit to Tower II at the Infinity, but I was anxious to get a look at the sleek new 42-story cylinder and the views. My friend started our tour on the 25th floor. The floor plates are roughly the same as Tower I, starting with the A units at 9 o'clock and, moving in a clockwise rotation, to B, C, D and so forth. The new tower offers the same layouts but with slight adjustments to some of the kitchen and bath finishes; however, the top five floors have an upgraded appliance package and drool-worthy Poggenpohl kitchen cabinets from Germany.

The biggest change from Tower I is, of course, the view. The B plan feels as if its hovering high above the Embarcadero and will have no future obstructions. You cannot get any closer to the waterfront. The 1-bedroom C plan has a serene Bay outlook, but the unit with the biggest "wow factor" is the D plan. Tower I D plans still afford nice views but Tower II D's offer unobstructed, dead-on bay and bridge outlooks--far enough away from the bridge to appreciate its beauty and scale without the questionable feng shui of being right on top of it. Even on lower floors, this stack features views of the Hills Brothers terra cotta-roofed Lombardy Tower in the foreground and the bay and bridge beyond.

First closings are scheduled for April and prices appear to be in line with what the current market will bear (with likely a little room for negotiation). Contact me to schedule a tour and perhaps acquire one of these very special homes. Remember, I work for you; the Infinity sales team works for the developer!

There will always be more condominiums in the pipeline for Downtown San Francisco, but The Infinity's location and views will not be duplicated.